Customers' needs have changed, the website is outdated, the technology cannot keep up, or a new website is desired, there are few questions from the customers:

1. “Pardon me, but won't the SEO of the old website be wasted if I create a new one?”
2. “Will the new URL for my product page affect SEO?”
3. “Will my recent website structure modification have an impact on SEO?”

The answer for above questions, Yes, it definitely affecting the SEO. But why does it have an impact? How can it be handled to minimize the impact? We will now explain in details.
 

How search engine work

In general, the Google search engine simply considers the URL, the number of external links, and the domain's content richness when ranking websites or even individual web pages. The weight of the page is determined by the search engine. with this set of URLs.

Suppose a product page is choice-design.com/product, but due to other factors, you decide to change the URL to choice-design.com/group/product, and you remove the page of choice-design.com/product , and the search engine will do the following:

• The page choice-design.com /product has disappeared, and search engines are slowly removing it from wastebins.
• choice-design.com/group/product -> For search engines, this is a brand new page, rankings will be recalculated and reordered

However, even though the page still exists for the website, changing the URL might not be noticeable to the website's visitors. Therefore, due of this circumstance, if the domain name or URL is changed, the search engine will not be aware that the page truly exists. Simply update the URL or domain.

Conclusion

The search engine will delete your old page from the index (since the old page no longer exists) and will replace it with the new one if your page's URL changes but no SEO actions are implemented. Your SEO rankings and scores must be re-accrued since the URL is treated as a completely new web page. Simply said, you need to re-start your ongoing SEO campaign.

To reduce the consequences, the SEO response must complete earlier.

In order to make sure Google has gotten this information correctly, I modified the URL of the page formerly known as "choice-design.com/product" to "choice-design.com/group/product." The ranking weight for the new page will be passed on by this information.

But how can we make it clear that Google receives this information?

1. Update sitemap: The most fundamental maintenance task is to first update your sitemap file, replacing all of the outdated URLs with the new ones. This can aid search engines in swiftly understanding your website.
2. Update site link: These connections to the product lists, sidebars, and navigation bars on the website let search engines know about our website. Please be careful to update the URL on the page if it changes.
3. 301 Redirect (please give five stars, this is the most important thing): Google will alter the search URL but keep the original SEO rating when it discovers that your website employs 301 redirects. It will replace the old URL with the new URL, but the search ranking will not change. The recommended practise for moving or updating a website is to do it this way.

The impact of URL changes on SEO will really be little as long as they are made, and your ranking may alter as well. However, if you follow the advice above, you may significantly minimize their bad effects. Everyone is strongly encouraged to make adjustments as long as they will ultimately benefit marketing and operations. To avoid wasting the hard work of long-term operation, it is just essential to adopt SEO countermeasures in advance.